HIJACK, kitesurf company.
New brand, new market, new sport.
A friend of mine ask me to do his brand image and graphic design for his prototypes.
It's high quality hand made kitesurf board with the top in carbon fiber.
the idea was to work with the nice patern of the carbon fiber and include on top a nice graphism in the philosophy of the brand.
The kite surf is an emergent young sport with a radical image.